WARNER BROS RECORDS

Widely admired music executive Jeff Sosnow is stepping into a major new leadership role at Warner Records, as the company officially announced his promotion to President of Reprise Records. Sosnow will continue serving as Executive Vice President of A&R for Warner Records while now leading the next era of the legendary Reprise label — an imprint long celebrated for its artist-first philosophy and rich musical legacy.

The expanded appointment reflects the strong confidence Warner Records Group has in Sosnow’s creative vision, leadership, and long-standing ability to identify and develop groundbreaking talent. In his dual role, he will oversee Reprise Records’ strategic direction while continuing to shape the A&R strategy for Warner Records, helping drive the company’s future roster and artist development initiatives.

Based in Los Angeles, Sosnow will report directly to Aaron Bay-Schuck, Co-Chairman and CEO of Warner Records Group. The move signals Warner’s continued investment in artist development, innovative music culture, and executive leadership capable of guiding labels through an evolving global music industry.

Reprise Records remains one of the most respected and influential imprints in modern music history, and under Sosnow’s leadership, the label is expected to continue expanding its reputation for championing visionary artists and culturally impactful releases.